I am a media scholar and digital culture researcher who focuses on meme aesthetics. Currently, I work as Assistant Professor of Screen Media at Utrecht University and lead the Diversifying Creative AI cluster at the Inclusive AI Lab. My work examines the evolution of aesthetics in digital culture, focusing on the circulation of images in meme culture. At the moment, I am working on AI-generated memes and the wider impact of AI aesthetics on popular culture.

My work incorporates interdisciplinary approaches from a wide range of fields, weaving together critical theory, aesthetic philosophy, media studies and contemporary theories on digital capitalism and the digital economy. My first book Digital Humanities and the Hermeneutic Tradition, co-authored with Dr. Inge van de Ven, was published by Routledge in 2024. My research has also been covered by The Guardian, Süddeutsche Zeitung, Het Parool and El País.

I welcome enquiries about collaborations, invited talks, consultation work, and expert commentary.